We all know that after Google, YouTube is the second biggest search engine in the world. There is no denying that YouTube is growing tremendously. YouTube is trying hard to increase its popularity among every age group. From introducing shorts (to compete with Instagram reels) to changing its monetization policies, Youtube is trying to be omnipresent.
The best thing about YouTube is that it’s free for everyone, The consumer as well the producer. On an average, YouTube produces 300 hours of video every minute with millions of content creators on this platform with about 1.3 billion users.
Giving a thought:
The question here is; Is it you who decides what you want to watch or, is it YouTube that takes you away with its recommendation? Let’s look deeper into this context and find out how YouTube is doing injustice with small content creators.
First of all, this article is not to offend anyone. I am here to quote the data and the ground reality that I am experiencing as a user and as a content creator on YouTube for six months.
The Indian Youtubers:
There are many cringe artists having a monopoly over the good content makers. Most of them have clickbait in titles and thumbnails. People use big YouTuber’s faces as their thumbnails to draw the attention of the people. YouTube has a tonne of nasty and repetitive videos from content creators all around the world.
The question arises that though there are so many cringe makers on YouTube, there are good content creators also.
So, why YouTube is not recommending it to us?
Finding out the reasons:
ᐅThe awful YouTube’s Algorithm:
A good content creator goes through three basic steps:
1-Selecting a topic.
You can imagine there is a plentiful sweat that went through the mind and body of a good content creator.
A cringy artist also goes through three basic steps to make a video that hugely contradicts the good creator’s methods.
1- Selecting a trendy topic.
2- Adding on some good amount of cuss words.
3- Using click baits on thumbnail and title.
Since YouTube is a bot, it works on numbers and data. The video which has a high number of views, a sufficient number of clicks, and a good amount of engagement gets into YouTube’s recommendation. YouTube’s bot has nothing to do with the quality. It only works on quantity.
Some people will wonder if this is the reality, then YouTubers like Bhuvan Bam, Ajey Nagar(Carryminnati), Ashish Chanchalani receive views even though they post one video in 2-3 months. To understand this, let’s jump on the reason number 2.
YouTube provides an edge to a popular channel over the growing new channels that hardly have 1k to 10k subscribers. The reason is, YouTube’s algorithm is already familiar with the popular channel or corporations that run channels (like music companies).
Therefore, they get encouragement from the bot on a large scale.
This reason is also the explanation to the very popular question- Why Reaction channels are getting so much fame? It’s clear that reaction channels are there for the sole purpose of making money.
If they are so particular about their content, they should also react to growing or unpopular channels.
But no, they promote or react to videos of those YouTubers who are hugely popular. It helps them in gaining views with ease.
The messy ‘Trending page’. These days, the trending page is full of shorts or full of cringy videos. Because of the easy access to the internet, every single person has the availability to use Youtube.
It leads to a venomous situation for the users who are looking for wise content. The picture of the trending page above describes everything perfectly.
It’s evident that cringe to cringe or foolish to foolish creators are making money and not even providing value to the users or this platform.
So, Is YouTube solely responsible for this situation?
gif credit – tenor
ᐅThe Bonehead Audience:
I see several people who hate some YouTubers for making cringe videos whereas, they are the only ones to watch their videos. No matter you disliked the video or said some bad words in the comment section. Knowingly or Unknowingly, you gave a view on that channel.
As I mentioned, YouTube’s algorithm works on the engagement ratio of any video.
The engagement ratio is calculated as – The number of comments + The number of likes/dislikes.
So, don’t be dumb enough!
My appeal to the audience is that if they have time to go and dislike somebody’s video who they hate, transfer that time to comment or like on somebody’s video, trying hard to provide you quality content. We can be a ray of hope to a creator who is on a verge of leaving YouTube or wanting to quit!
After all, Youtube is just a bot, whereas we are humans. We can think and react. We can change the current situation for struggling or growing YouTubers!